There are 6 options to segment. To help navigate the segments, there is a Description box under each segment's fields to identify quickly what the segment is about. The copy will show up in the tooltip next to that segment in "My Segments" list.
- User Data: provides PII demographic information
- Address: provides mailing address information
- Transaction: provides information about historical purchase behavior
- Scores: provides a Z-score for each customer using a standard deviation and additional algorithms to define the value of each customer
- Clusters: provides definition of demographic information
- Email Action: provides information about last email interaction
