There are 6 options to segment. To help navigate the segments, there is a Description box under each segment's fields to identify quickly what the segment is about.  The copy will show up in the tooltip next to that segment in "My Segments" list.

  • User Data: provides PII demographic information

  • Address: provides mailing address information

  • Transaction: provides information about historical purchase behavior

  • Scores: provides a Z-score for each customer using a standard deviation and additional algorithms to define the value of each customer

  • Clusters: provides definition of demographic information

  • Email Action: provides information about last email interaction