The March 2019 release of BuyerGenomics adds an exciting new dynamic personalization feature: AutoPilot Conversations.
This feature allows users to design campaigns that respond to the customer’s interactions with an email - or with the brand as a whole.
Conversations can be built using the “Add a Follow-up” button.
Users can use a variety of interactions to build their conversations with their customers.
- Email Interactions:
- Did Not Open;
- Clicked; or
- Did Not Click.
- Brand Interactions:
- Purchased; or
- Did Not Purchase.
Conversation flow is indicated by the Drop ID, for easy identification