BuyerGenomics’ proprietary SuperMatch Algorithm is a powerful tool that matches raw customer, transaction, and web session data to create a true view of your customers.

SuperMatch autonomously analyzes every transaction and session and allocates all raw data to their respective customer - even with varied identity information like multiple emails, devices, phone numbers, addresses, and even names and nicknames.

SuperMatch analytics can also identify how accurate and efficient your data collection processes are performing, while making improvements along the way. This data is presented in BuyerGenomics Data Ingestion Analytics:

SuperMatch enables you to fully organize your base and know exactly who your customers are, which is a giant step above legacy data warehouses and email lists that often contain duplicates and/or inaccurate information.