BuyerGenomics contains 21 Life Stage Groups - each of which is a rollup of the 70 Clusters. By consolidating similar individuals together, targeting and messaging becomes easier, and reporting becomes more verbose with more data.
Like for clusters, BuyerGenomics utilizes all of your customer and prospect data and appends third party data from BuyerGenomics’ data partners in order to build a rich customer profile that contains a range of demographic and psychographic data. This includes:
Each group consists of households that have reached similar life events, like having a baby, increasing income, buying a new home, approaching retirement, or getting married.
Individual Life Stage Pages
You can click on each group to get further details similar to what can be found in Clusters.
Each Life Stage page provides a deeper dive into that respective stage, including personal information based on their value, total number of sales, average order size, and percentage of your total customer database.
Life Stage Value Index
The life stage value index is an important metric in determining the value of your customers in each Life Stage Group - viewable in the top right corner of the Life Stage Details screen. This calculates how much more (or less) valuable customers in this life stage are than your average customers.
Index values greater than 1 mean the life stage is more valuable than the average. Index values less than 1 means that the cluster is less valuable than your average customer.
For instance, a life stage value index score of 1.24 indicates that members of that particular life stage are 24% more valuable than the average customer.
Life Stage Household Info
The Life Stage page also identifies the total number of US households that fall within that particular Life Stage Group.
Equipped with this information, you can gain valuable insight into how many people in that particular Life Stage Group exist in your customer database today, as well as the size of the larger audience you can target for new acquisition.
Additional Cluster Information
You can also drill down further and get deeper cultural insights on each Life Stage, including the groups of clusters it contains, names of individuals, demographic information, the activities they enjoy, and even a day in the life of a typical individual in that Life Stage Group.
This gives marketers the ability to craft messages and creatives that your customers can truly relate to.