BuyerGenomics contains a massive number of data variables at your disposal, including clusters, life stages, demographics, email data, transaction data, browsing data, touch data, and many more.

The Data Dictionary tab serves as a reference guide that lists of all BuyerGenomics’ data types and their respective definitions. It contains PII and BGID-Source Level Summary Variables that can be used to describe customers.

You can view this list anytime you require clarification on any term or metric.