Data Ingestion Analytics offers information on how many transactions had sufficient personally identifiable information (PII). This gives you insight into whether you have data collection inefficiency issues - and tells you where those issues are occurring so that you can address them. 

The listing consists of both the amount and revenue associated with:

  • Successfully Matched Transactions

  • Unmatched Transactions

  • Total Transactions (Regardless of whether it matched back or not)

If for some reason SuperMatch could not, it lists out the reasons why - namely which Personally Identifiable Information (PII) information was inaccessible. These are:

  • Missing email

  • Missing phone

  • Missing Address

  • Missing Name

Data Ingestion Analytics detects which of your business locations are not collecting enough PII, allowing you to improve your data collection efficiency.