Mega clusters are intelligently designed rollups of lifestage groups in which individuals with similar demographic, psychographic, transaction, and behavioral qualities are further grouped together.
They are created by BuyerGenomics’ proprietary clustering algorithm, as well as with the expertise of the BuyerGenomics team.
Because these are created as a joint operation between the application and the team, you may not have Mega Clusters at startup - if so, reach out to your Account Manager for more details regarding getting your own Mega Clusters.
BuyerGenomics researches all of the Mega Cluster details and demographic/psychographic information and customizes it for your brand. This way, you can deliver the most relevant messaging possible based on who your customers really are - not just through their transaction history.
Individual Mega Cluster Pages
You can click on each group to view further mega cluster details similar to what can be found in Clusters and Life Stage groups.
Each Life Stage page provides a deeper dive into that respective category, including personal information based on their value, sales data, average order size, and percentage of your total customer database.
Mega Cluster Value Index
The Mega Cluster Value Index is an important metric in determining the value of your customers in each Mega Cluster - viewable in the top right corner of the Mega Cluster Details screen. This calculates how much more (or less) valuable customers in this mega cluster are than your average customers.
Index values greater than 1 mean the mega cluster is more valuable than the average. Index values less than 1 means that the mega cluster is less valuable than your average customer.
Mega Cluster Household Info
The Mega Cluster page also identifies the total number of US households that fall within the particular Mega Cluster.
Equipped with this information, you can gain valuable insight into how many people in that particular Mega Cluster you can add to your acquisition audience.
Additional Mega Cluster Information
You can also drill down further and get deeper cultural insights on each Mega Cluster, including the groups of Life Stage Groups and Clusters it contains, individual names, demographic information, the activities they enjoy, and even a day in the life of a particular individual in any Mega Cluster.
This gives marketers the ability to craft messages and creatives that your customers can truly relate to.