Machine-Intelligent Segmentation

The Buyer Lifecycle
The Buyer Lifecycle (BLC) enhances customer intelligence by enabling true, one-to-one marketing. BLC tracks the natural progression of customer engagement ...
Fri, 11 Oct, 2019 at 4:04 PM
How To Find Your MVBs
Your Most Valuable Buyers (or, your MVBs) are a key segment you must consider. These are the customers that spend more money on your products more often tha...
Fri, 11 Oct, 2019 at 4:07 PM
Create a Segment
Objective: what is the goal of this segment?  Start by defining what you are looking for to build a segment.   Example Segment: All Customers with 2 or ...
Tue, 19 Nov, 2019 at 11:55 AM